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Squid Game has been on top of the world ever since the show was launched on September 17, 2021. Brands have jumped on the hype train knowing Squid Game is the world’s sensation and using their little twists on advertising will make customers engage in their brand more. Tieing the social trends with your product is a great way to grab the attention of your audience.
Here are some of the ways brands are showing their angle and the meaning behind them.
1. Heineken
Heineken has had a star logo on its beer for most of the years, The star is thought to represent a brewer’s symbol or the various stages of the brewing process.
The way Heineken is portraying Squid games is by adding the other three options which the characters had to choose from while the star also being one.
2. Budweiser
The way Budweiser put their little twist on this trend was by showing how difficult the umbrella was to do.
3. Pepsi
Pepsi is also one of the many companies that jumped on the trend and placed their logo on the cookie.
4. Durex
Durex never slacks when it comes to humour online. They have exchanged the circle of the Squid Game logo with their product and the caption says "How long can you last?"
5. Dominos
The original invitation to the squid game was a circle, triangle, square.
Dominos has shown their twist by making the circle into a pizza, the triangle into a pizza slice, and the square into their new slogan ‘’ it all about you’’.
6. Marygold HL Milk
In a scene of squid game, they were handing out milk, and as a man said he is lactose intolerant he needed chocolate milk as an alternative but they denied his request
The way Marigold HL Milk has made the scene into a clever comedic ad is by saying “ they may not have chocolate milk, but we do’’
7. Gillette
If the objective of Squid Game is to stay as long as possible in the arena. The brand has found a funny and effective way to praise the lifespan of its blades: "We do not know about you but Mach 3 Turbo will last up to 15 shaves".