Betterwise
Betterwise is a new learning service designed to meet Gen Z learners where they are. We helped them to design their brand-new website.
Services offered to the client: Web Design and Development
Summary:
The goal of this website was to create UX/UI for Betterwise that displayed the features of their application in a way that matches their target audience. After extensive research done by our UX/UI designers, Brand Vision utilized the target audience research to create a design which adheres to the target market.
The Challenge:
Although the application Betterwise has created is targeted to the younger generation, a UX/UI design needs to be created to target both their younger audience as well as their parents who will be purchasing the plan.
Steps: The design and development of this website followed these steps:
Site goals review
User persona
Sitemap creation
Sketched low-fidelity wireframes
Mobile Design
Figma prototype
Front-end mobile development
Plugin/API Implementation & optimization
Hosting setup
Launching and Support
Brand Vision’s Impact:
Brand Vision has created a UX/UI design for Better Wise that encompasses both sides of their target audience. The new UX/UI design has created a much more succinct experience for their users and inevitably lead to the generation of more leads, as well as increased conversion rates.
Testimonial of the client:
Better Wise is one of the many successful clients. They have left multiple 5-star reviews on Brand Vision's platforms expressing their contentment.