Betterwise

Betterwise is a new learning service designed to meet Gen Z learners where they are. We helped them to design their brand-new website.

Services offered to the client: Web Design and Development

Summary:

The goal of this website was to create UX/UI for Betterwise that displayed the features of their application in a way that matches their target audience. After extensive research done by our UX/UI designers, Brand Vision utilized the target audience research to create a design which adheres to the target market.

The Challenge:

Although the application Betterwise has created is targeted to the younger generation, a UX/UI design needs to be created to target both their younger audience as well as their parents who will be purchasing the plan.

Steps: The design and development of this website followed these steps:

Site goals review
User persona
Sitemap creation
Sketched low-fidelity wireframes
UX and UI design
Mobile Design
Figma prototype
Front-end mobile development
Plugin/API Implementation & optimization
Hosting setup
Launching and Support

Brand Vision’s Impact:

Brand Vision has created a UX/UI design for Better Wise that encompasses both sides of their target audience. The new UX/UI design has created a much more succinct experience for their users and inevitably lead to the generation of more leads, as well as increased conversion rates.

Testimonial of the client:

Better Wise is one of the many successful clients. They have left multiple 5-star reviews on Brand Vision's platforms expressing their contentment.