Empress Apparels

Empres Apparels reached out to our team to create a luxury branding. Their objective has always been to combine historical apparel with the modern world we live in.

Summary: The goal was to develop a typographic logo that was both simple and meaningful. After an extensive research done by our UI/UX designers about the brand feeling/image, we decided on three fonts that match the brand the best.

The Challenge: To build a strong identity that can stand out in the market. The solution is to build a consistent brand identity that express the combination of luxury of fashion and modernity.

Steps: The development of branding followed these steps:

Branding goals review
Research
User persona
Target Audience
Competitor Analysis
Strategy
Colour palette
Typography
Logo Development
Corporate branding assets
Graphic Design assets

Brand Vision’s Impact: Empres Apparels experienced a successful launch to their brand on the first week. The new branding design created a much better presentation of Empres Apparels for their fashion-forward clients.

Testimonial of the client: Empres Apparels is one of the many successful clients. They have left multiple 5-star reviews on Brand Vision's platforms expressing their contentment.

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