TiramiSu

TiramiSu is a one-of-a-kind Italian Restaurant located in the heart of New York. It's mainly known for its delicious mouth-watering desserts, especially its tiramisu. Since 1998, our tiramisus have left an unforgettable taste in our customer's mouths. Alongside their scrumptious desserts, their dishes are also exceptional. 

TiramiSu reached out to our team at Brand Vision to help them renew and update their branding and overall look while maintaining some of their traditional, authentic and homey elements. 

TiramiSu's mission is to keep our regular customers returning for more delicious food, and new customers become regulars. 

TiramiSu's vision is to deliver the same original experience to our customers. 

Brand Values: Traditional, authentic, homey

traditional: letting people experience the genuine taste of Italian food 

Authentic: bringing the true original Italian taste to New York

Homey: bringing the home to the local Italians that have moved away and the foreigners feel at home. 

TiramiSu invited the Brand Vision team to New York to try their flavorful restaurant as an extra token of appreciation. Our branding team worked with TiramiSu's internal team to understand their perfect vision and bring that dream to life. The end result was stunning and updated branding that made everyone sense the flavours through their logo from miles away. 

Challenge: Our main challenge is having an outdated logo and look. Whether in some cases keeping things original can be good for the business, it can also make the overall look of the place look outdated. 

Solution: By giving our brand a new look, it can help attract more audiences of all generations. Nowadays, businesses are growing due to their brand visuals and advertisements.